LokoLash is a New Zealand beauty brand known for its lash serum. It had a product customers loved and strong demand in the market, but its paid advertising relied entirely on Meta Ads.
LokoLash is a New Zealand beauty brand known for its lash serum. It had a product customers loved and strong demand in the market, but its paid advertising relied entirely on Meta Ads.
With no Google Ads presence, LokoLash was missing out on potential customers actively searching for lash serums and similar beauty products.
The opportunity was clear: introduce an entirely new customer acquisition channel and turn existing search demand into additional revenue.
Our strategy
We built LokoLash's Google Ads presence from the ground up, focusing on reaching customers who were already searching for products like theirs.
We optimised their product listings, developed compelling ad creative and built campaigns around their best-selling products to capture high-intent traffic.
As performance improved, we expanded into additional product categories and promotional opportunities, continually refining the account to drive more sales and maximise returns.
The results
LokoLash went from relying entirely on paid social to generating significant additional revenue through Google Ads, reaching customers who were already searching for products like theirs.
