How We Cut Cost per Enquiry by 81% While Generating More Leads
Peninsula Heat Pumps installs heating solutions for Australian homes. Google Ads was bringing people to the business, but it was difficult to see clearly which activity was producing genuine enquiries and which was simply using up budget.
Peninsula Heat Pumps installs heating solutions for Australian homes. Google Ads was bringing people to the business, but it was difficult to see clearly which activity was producing genuine enquiries and which was simply using up budget.
Without dependable enquiry measurement and a focused approach to targeting, it was harder to make confident decisions about where the next advertising dollar should go.
Our strategy
We made enquiry tracking a priority so the account could be optimised around real customer interest. From there, we simplified the advertising approach and focused more heavily on the searches that showed people were actively looking for heat pump installation.
We refined targeting, reduced irrelevant traffic and supported improvements to the website's contact experience. The goal wasn't just to spend less. It was to make each dollar work harder while maintaining and improving enquiry volume.
The results
Peninsula Heat Pumps was able to generate more enquiries at a fraction of the previous cost, with a clearer understanding of what its Google Ads investment was delivering.
