How We Grew Annual Revenue +439%

Aaria London is a jewellery brand best known for its Illusion Earrings. With a strong product offering and an established customer base, Meta Ads was already a massive driver of revenue for the business.

However, Google Ads was significantly underdeveloped and wasn't contributing anywhere near its potential.

The account also suffered from unreliable conversion tracking, making it difficult to measure performance accurately or scale with confidence (1 conversion action was logging up to 29,749 "purchases" in a single month for a store spending minuscule amounts on Google Ads.)

Aaria needed more than another advertising platform. It needed a new, profitable acquisition channel that could operate alongside Meta, reach customers actively searching for its products and support international expansion.

We started by fixing the foundations, ensuring conversion tracking was accurate and performance could be measured reliably.

From there, we rebuilt and optimised the Google Ads account, improving product visibility, campaign targeting, advertising creative and the overall shopping experience.

A major focus was generating sales beyond existing branded searches. We wanted to reach new customers who were actively looking for jewellery but hadn't yet discovered Aaria London.

Once we had established strong performance in the UK, we expanded into international markets across North America, Europe and beyond.

Throughout the process, we focused on growing revenue while improving ROAS, ensuring the channel could scale efficiently rather than simply increasing advertising spend.

Aaria London now sells to customers well beyond the UK, with growth coming from people discovering the brand through search and not just people who already knew its name.