How We Increased ROAS by 266%, While Also Growing Revenue

Bellissima Hair sells hair styling tools to customers across several international markets. The brand had a strong product offering, but its Google Ads approach wasn't giving each market the attention it needed to grow efficiently.

Different countries were performing differently, while product promotions and shopping information weren't always being presented in the best way. Bellissima needed a clearer view of where growth was coming from and how to invest in each market.

We tailored the advertising approach to different countries and product groups, giving us more control over which offers were shown to which customers. We also improved how sales and promotions appeared through Google Shopping and made reporting easier to assess market by market.

From there, we regularly reviewed the returns in each region, refined targeting and refreshed messaging. Budget decisions followed the markets and products showing the strongest opportunity rather than treating every country the same.

Bellissima Hair strengthened its performance across all markets, with particularly strong improvements in Canada and significant revenue growth in the US.