How We Halved Enquiry Costs While Generating 26% More Leads
Evo Solar helps customers with solar, battery and heat pump solutions. Its advertising had grown over time, but the account had become harder to manage and the business wasn't getting a complete picture of the enquiries its ads were producing.
Evo Solar helps customers with solar, battery and heat pump solutions. Its advertising had grown over time, but the account had become harder to manage and the business wasn't getting a complete picture of the enquiries its ads were producing.
The opportunity was to remove wasted activity, focus on searches with genuine intent and get more value from the existing budget.
Our strategy
We streamlined the Google Ads approach around the products and services customers were actively researching. We sharpened targeting and ad messaging, reduced irrelevant searches and prioritised the advertising that was most likely to produce an enquiry.
We also improved the tracking of calls and other contact actions, including restoring measurement after website changes. That gave us better information to work with when deciding where to direct spend and what to improve next.
The results
Evo Solar generated more tracked enquiries while spending considerably less, demonstrating the value of a leaner and more focused approach to Google Ads.
