More Leads, Less Spend: +88% Enquiries, 37% Less Budget

Geelong Heat Pumps supplies and installs heat pumps for homes and pools. People were searching for the services it offered, but its Google Ads activity wasn't turning that demand into enquiries as efficiently as it could.

They were already getting a lot of website traffic, but the account needed a clearer focus on genuine enquiries, less wasted advertising spend and a better experience for people ready to make contact.

We refocused the advertising around the searches most likely to lead to an enquiry. That meant simplifying the approach, improving how results were measured and continually refining which searches and messages deserved the budget.

We also worked on the experience after someone clicked an ad, helping improve the landing page and make the next step clearer for potential customers. As the data became more reliable, we directed spend towards the activity generating actual enquiries rather than clicks alone.

Geelong Heat Pumps started generating significantly more enquiries without needing a bigger advertising budget. The result was a more efficient way to capture demand that was already in the market.