Health Heiress is an Australian wellness brand selling online. It had products with demand, but its Google Ads account needed to do a better job of finding new shoppers and turning advertising spend into sales.
Health Heiress is an Australian wellness brand selling online. It had products with demand, but its Google Ads account needed to do a better job of finding new shoppers and turning advertising spend into sales.
The account also needed more confidence in its purchase tracking, so decisions about performance could be made using clearer data. In a category with additional advertising restrictions, getting the foundations right was especially important.
Our strategy
We refocused advertising around the products and searches with the strongest potential to generate sales, rather than relying too heavily on people who already knew the brand. We refreshed the creative, improved how products were promoted and tightened the search targeting to reduce wasted spend.
We also reviewed conversion measurement and worked through advertising policy issues that could limit reach. With a clearer picture of performance, we continued testing and directed budgets towards the offers producing stronger returns.
The results
Health Heiress generated more revenue from a smaller advertising budget during the compared months, proving that efficiency improvements can be just as valuable as increasing spend.
