How We More Than Doubled Sales in a Google-Restricted Category

Hedonist sells intimate wellness products in a category with strict Google advertising restrictions. Even with demand for the products, getting ads approved and keeping them running consistently can be difficult.

The business needed more than a standard advertising approach. It needed a team that understood how to work within Google's policies while still finding ways to reach customers and grow sales.

We reviewed product information and advertising messages to improve policy compliance and worked through Google's review processes when ads were restricted or interrupted. That helped the business navigate a category where advertising requires more hands-on attention.

Alongside the policy work, we improved the focus of its search advertising, tailored messaging to different customer interests and supported key sales periods. Regular optimisation helped direct spend towards searches and promotions showing the strongest response.

Hedonist expanded its sales through Google Ads despite operating in a difficult advertising category. The account continues to require active policy management, but the brand has more ways to reach customers searching for its products.