How We Generated 21% More Leads While Spending Less
Into Blinds helps customers find made-to-measure blinds, shutters and curtains. Google Ads was an important source of enquiries, but the account wasn't making the most of the different products and search intentions behind those enquiries.
Into Blinds helps customers find made-to-measure blinds, shutters and curtains. Google Ads was an important source of enquiries, but the account wasn't making the most of the different products and search intentions behind those enquiries.
The business needed a more reliable picture of its leads and a way to bring in more enquiries without simply increasing its advertising budget.
Our strategy
We improved conversion tracking so performance could be measured against enquiries rather than inflated or overlapping signals. We then refined the advertising around the products people were actively looking for and strengthened ad messaging with the reasons customers choose Into Blinds.
Rather than making sudden changes to a large account, we shifted spend carefully towards stronger-performing searches and product areas. Ongoing reviews helped reduce irrelevant traffic and keep the focus on producing leads efficiently.
The results
Into Blinds generated more tracked enquiries with a smaller budget across the compared periods, with advertising better aligned to the products customers wanted.
