How We Increased Qualified Calls from Google Ads by 22.5×

ONQ supplies digital signage solutions to businesses. Google Ads was bringing people to the website, but it wasn't giving the team a clear enough picture of which visitors were turning into genuine business enquiries.

For a service business, clicks alone don't pay the bills. ONQ needed its advertising to connect with companies actively looking for signage solutions and generate more valuable sales conversations.

We shifted the focus from website traffic to lead generation. That meant improving how calls and enquiries were measured, aligning the advertising more closely with the services potential customers were searching for and making the path from an ad to an enquiry clearer.

We also reviewed search intent and refined messaging and targeting to attract more relevant businesses. The emphasis moved away from simply generating clicks and towards creating opportunities for the sales team to speak with interested prospects.

ONQ now has an advertising approach built around meaningful customer conversations, not just website visits. The growth in qualified calls is the clearest sign of that shift.