6 Figures in Incremental Revenue for an Established Brand

Personalised Favours is an established ecommerce brand selling personalised gifts and glassware. Its customers shop around important occasions, from weddings to Christmas, so success depends on showing the right products at the right time.

The brand was already investing heavily in Google Ads. The opportunity wasn't to start from scratch. It was to improve confidence in the performance data, bring more focus to the products that customers actually bought and create additional revenue from an already mature advertising channel.

We reviewed the purchase tracking to make sure optimisation decisions were based on more dependable sales data. We then put greater emphasis on high-performing products and aligned Shopping and Search activity with how customers browse for gifts.

We also planned advertising around seasonal demand, with messaging and product priorities adjusted for the occasions that matter most to the brand. Ongoing budget and search-term reviews helped keep spending focused on products delivering stronger returns.

Even with an established advertising account, Personalised Favours found opportunities to generate meaningful additional revenue through cleaner measurement, sharper product focus and better seasonal planning.