How a More Focused Approach Cut Form Enquiry Costs by 47%

Prime Group Building works across several building services, from residential projects to commercial fit-outs. Each service attracts a different type of customer, so the business needed advertising that could reach people searching for the right kind of project.

At the start, it was also difficult to measure how effectively website visits were turning into enquiries. The priority was to create clearer lead tracking and put the advertising in front of people with relevant building needs.

We focused the advertising on the services the business wanted to grow, with search messaging tailored to the type of work prospective customers were looking for. We also improved enquiry measurement so form submissions and other contact actions could be assessed more consistently.

As the business's priorities shifted, we refined targeting and directed more attention towards the services it was most interested in winning. That helped avoid spreading the budget too widely across unrelated enquiries.

Prime Group Building improved the recorded cost of form enquiries while gaining a clearer view of how Google Ads could support its chosen services.