Redlight Innovation is a premium, single-product brand selling red light therapy hats. Tighter intent control restored efficiency, then made further scale possible.
Redlight Innovation is a premium, single-product brand selling red light therapy hats. After working with a generalist agency, ROAS dropped to ~1.5–2.0 and monthly revenue fell from £17–20k to ~£11–12k.
Scaling past £100/day caused conversion rates to collapse, and Performance Max expanded into generic red light searches the product couldn’t convert.
Our strategy
Strict intent controlRebuilt Shopping & Performance Max with strict intent control, and introduced a tiered negative keyword framework.
Sharper messagingRefocused messaging on hair loss & hair thinning outcomes, and built female-specific listings and assets.
Merchant Center reviewsImplemented reviews directly into Merchant Center.
Pricing as a leverUsed pricing as a strategic lever to enable scale.
The results
ROAS increased from ~2.0 to 4+. Revenue recovered and scaled from £12.8k to £19.5k/month at higher efficiency, and later scaled to £53k/month after pricing adjustments. Net profit increased 115% month-on-month, and Google Ads became predictable and scalable.
