How We Grew Sales by 33% With Product-Led Campaigns

Winland sells garden tools and outdoor maintenance products. Its range included proven bestsellers as well as products with room to reach new customers through Google Shopping and Search.

The account wasn't giving individual product categories enough attention. That made it harder to support the best performers, introduce newer products and make the most of seasonal demand.

We refocused the advertising around the products people were most likely to buy, with more tailored messaging and greater flexibility to support different parts of the range. We also introduced promotion-focused advertising for seasonal shopping periods and gave growing products more opportunity to be discovered.

From there, we reviewed sales performance regularly, refined search targeting and adjusted where budget was directed. The focus was on helping Winland sell more of the products customers were already looking for.

Winland saw higher sales volume and wider exposure for its products through a more product-focused Google Ads approach.